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Sony - Camera
Sony Alpha a7 IV Mirrorless Camera with 28-70mm Lens Kit
Hybrid full-frame kit with 33MP Exmor R sensor, 4K60p video, 759-point Fast Hybrid AF, and versatile 28-70mm zoom lens for photographers and creators.
BDT 53,300
Public retail price - Wholesale pricing unlocks after approval
Color: Black
Eye AF: Real-time Eye AF (Human, Animal, Bird) for stills and video
Weight: Approx. 658 g (with battery and memory card)
Battery: NP-FZ100
Storage: Slot 1: CFexpress Type A / SD (UHS-II); Slot 2: SD (UHS-II)
Kit Lens: Sony FE 28-70mm F3.5-5.6 OSS (or OSS II depending on region/stock)
Autofocus: Fast Hybrid AF (759 phase-detection / 425 contrast-detection points)
Processor: BIONZ XR
Dimensions: Approx. 96.0 × 131.3 × 79.8 mm
In the Box: a7 IV body, FE 28-70mm lens, NP-FZ100 battery, AC adapter, USB-A to USB-C cable, shoulder strap, body cap, accessory shoe cap, eyepiece cup, lens hood, lens caps
LCD Screen: 3.0-inch vari-angle touchscreen, 1,036,800 dots
Lens Mount: Sony E-mount
Viewfinder: 0.5-inch OLED, 3,686,400 dots, 0.78× magnification
Sensor Type: 35mm Full-Frame Exmor R CMOS (35.9 × 23.9mm)
Battery Life: Approx. 520 shots (LCD) / 580 shots (Viewfinder)
Total Pixels: Approx. 34.1 MP
Video Profiles: S-Cinetone, S-Log3, HLG
Effective Pixels: Approx. 33.0 MP
Video Resolution: 4K60p (Super 35 mode), 4K30p full-frame, 10-bit 4:2:2
Lens Stabilization: Optical SteadyShot (OSS)
Continuous Shooting: Up to 10 fps with AF/AE tracking
Image Stabilization: 5-axis in-body SteadyShot, up to 5.5 stops
Order quantity
Limited stock
1
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General
SKUSony Alpha a7 IV Mirrorless Camera with 28-70mm Lens Kit
Weight0.953
ColorBlack
Eye AFReal-time Eye AF (Human, Animal, Bird) for stills and video
WeightApprox. 658 g (with battery and memory card)
BatteryNP-FZ100
StorageSlot 1: CFexpress Type A / SD (UHS-II); Slot 2: SD (UHS-II)
Kit LensSony FE 28-70mm F3.5-5.6 OSS (or OSS II depending on region/stock)
AutofocusFast Hybrid AF (759 phase-detection / 425 contrast-detection points)
ProcessorBIONZ XR
DimensionsApprox. 96.0 × 131.3 × 79.8 mm
In the Boxa7 IV body, FE 28-70mm lens, NP-FZ100 battery, AC adapter, USB-A to USB-C cable, shoulder strap, body cap, accessory shoe cap, eyepiece cup, lens hood, lens caps
LCD Screen3.0-inch vari-angle touchscreen, 1,036,800 dots
Lens MountSony E-mount
Viewfinder0.5-inch OLED, 3,686,400 dots, 0.78× magnification
Sensor Type35mm Full-Frame Exmor R CMOS (35.9 × 23.9mm)
Battery LifeApprox. 520 shots (LCD) / 580 shots (Viewfinder)
Total PixelsApprox. 34.1 MP
Video ProfilesS-Cinetone, S-Log3, HLG
Effective PixelsApprox. 33.0 MP
Video Resolution4K60p (Super 35 mode), 4K30p full-frame, 10-bit 4:2:2
Lens StabilizationOptical SteadyShot (OSS)
Continuous ShootingUp to 10 fps with AF/AE tracking
Image Stabilization5-axis in-body SteadyShot, up to 5.5 stops
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